In the dynamic world of sports, where talent often battles against fragmented resources and scattered opportunities, IAMGAME emerges as a beacon of unity and innovation. Conceived by Mandeep Malhotra and Karan Chettri, IAMGAME was born from a profound recognition of India’s untapped sports potential and the need for a cohesive platform that integrates the diverse stakeholders within the sports ecosystem. Both Malhotra and Chettri have been driven by a vision to dismantle the barriers that have historically impeded the growth of sports in India. Their ambition is not merely to elevate the standards of Indian sports but to foster a collaborative environment where athletes, coaches, brands, and government bodies can synergize their efforts towards a common goal.
IAMGAME’s creation is a direct response to the existing challenges within the Indian sports landscape—challenges characterized by a lack of centralized coordination, uneven access to resources, and the fragmentation of support systems. By addressing these issues, IAMGAME aims to provide a platform where knowledge can be shared, connections can be forged, and strategic partnerships can be nurtured. This platform is envisioned to be a game-changer, propelling India towards its goal of becoming a global sporting powerhouse.
As the sports sector in India is poised for significant growth, IAMGAME’s role will be crucial in accelerating this evolution. With its comprehensive approach, IAMGAME plans to drive innovation, support grassroots development, and create a vibrant marketplace for sports. The upcoming IAMGAME Sports Conclave 2024 is set to be a landmark event, featuring an impressive array of industry leaders, sports legends, and emerging brands. This conclave will not only highlight the transformative potential of IAMGAME but also set the stage for an era of enhanced collaboration and progress within India’s sports domain.
In their conversation, Malhotra and Chettri delve into how IAMGAME plans to engage India’s vast sports fan base, support grassroots initiatives, and shape government sports projects. They also outline their long-term vision for IAMGAME, emphasizing their commitment to creating a lasting impact on the Indian sports ecosystem. Their insights reveal a strategic blueprint for integrating sports into the educational system, fostering talent from the ground up, and transforming sports into a viable and recognized career path for millions of Indians. Through their efforts, IAMGAME aspires to not only elevate Indian sports but also redefine the global perception of India’s sporting capabilities.
1. What inspired the creation of IAMGAME, and how do you see it impacting India’s sports ecosystem?
The inspiration behind IAMGAME stemmed from the realization that India, despite its vast potential, lacked a unified platform that could connect all the stakeholders in the sports ecosystem. We’ve seen incredible talent across the country, but the challenges of limited resources, fragmented support, and lack of visibility have held many back. IAMGAME was born out of a desire to create a comprehensive platform that would bring together sportspersons, coaches, brands, and government entities to foster collaboration and drive the growth of sports in India.
We believe IAMGAME can be a catalyst for change in the Indian sports landscape. By offering a platform that facilitates knowledge-sharing, networking, and strategic partnerships, we aim to elevate the level of sports in India and help athletes realize their full potential. Our goal is to make sports a viable and recognized career path and to contribute to India’s emergence as a global sporting powerhouse.
2. Can you elaborate on the specific challenges IAMGAME aims to address within the Indian sports landscape?
One of the primary challenges we aim to address is the lack of a centralized platform where various stakeholders in the sports ecosystem can collaborate effectively. This fragmentation often leads to missed opportunities for athletes and sports professionals. IAMGAME seeks to bridge these gaps by providing a space for networking, resource-sharing, and strategic discussions.
Another challenge is the disparity in access to resources and support across different regions and sports disciplines. Through IAMGAME, we want to ensure that talent from all corners of the country has access to the same opportunities, whether it’s through partnerships with brands, support from government initiatives, or mentorship from seasoned professionals.
3. With IAMGAME focusing on being a comprehensive sports marketplace, how do you plan to foster collaboration between sportspersons, coaches, brands, and government entities?
Collaboration is at the heart of IAMGAME. We’ve designed the platform to be a hub where sportspersons, coaches, brands, and government entities can easily connect and collaborate. Whether it’s through workshops, networking sessions, or digital platforms, we’re creating avenues for these interactions to happen organically and meaningfully. We’re also planning regular meet-ups and events that will keep the momentum going beyond the annual conclave.
We also believe in the power of thought leadership. By bringing together experts from different facets of the sports ecosystem, we aim to facilitate discussions that can lead to actionable insights and strategies. Our goal is to create a culture of collaboration that extends beyond the conclave and becomes a continuous process of growth and development for Indian sports.
4. The sports sector in India is expected to grow significantly in the coming years. What role do you envision IAMGAME playing in accelerating this growth?
IAMGAME will play a pivotal role by being the glue that holds the various elements of the sports ecosystem together. As the sector grows, there will be an increasing need for coordination between different stakeholders. By providing a platform that fosters collaboration, we believe we can accelerate the growth of the sports sector and ensure that this growth is sustainable and inclusive.
We also see IAMGAME as a key player in driving innovation within the sports sector. By bringing together thought leaders, innovators, and practitioners, we aim to create an environment where new ideas can flourish, and new opportunities can be explored. This will not only help in the growth of the sector but also in its evolution into a more dynamic and forward-thinking industry.
5. What are some of the key highlights or unique features of the IAMGAME Sports Conclave 2024 that attendees can look forward to?
The IAMGAME Sports Conclave 2024 is set to be an immersive experience with a wide range of activities and sessions. Attendees can look forward to keynote addresses by industry leaders, panel discussions with sports legends, and hands-on workshops that will provide practical insights into the sports business. We’ll also conduct investor meet-ups, where startups and innovators in the sports tech space can pitch their ideas to potential investors. What we’re super excited about is discussions around AI in sports – how do we use the power of tech to identify talent, evaluate skill sets, and train our future athletes accordingly.
In addition to these, we’re hosting an exhibition space with a significant number of international and domestic brands that will showcase their latest products and services. This will be a great opportunity for attendees to explore new offerings and make valuable connections. We’re also curating a series of start-up pitches where emerging companies in the sports sector can present their ideas to a panel of investors and industry experts.
6. How do you plan to engage the 400 million sports fans in India and convert their enthusiasm into active participation in the sports ecosystem?
Engaging India’s massive sports fan base is one of our top priorities. We’re developing a robust digital strategy that will allow us to reach and engage with fans across the country. This includes creating content that resonates with them, leveraging social media platforms for interaction, and offering exclusive experiences through IAMGAME.
We are also exploring partnerships with popular sports leagues and events to create more touchpoints for fan engagement. By providing fans with opportunities to connect with their favorite sports and athletes, we aim to turn their enthusiasm into active participation, whether it’s through attending events, supporting grassroots initiatives, or even pursuing careers in sports.
7. IAMGAME aims to support sports programs from the grassroots level. Can you share some specific initiatives or strategies that will be implemented to achieve this?
At IAMGAME, grassroots development is a key focus for us, as we recognize it as the foundation for India’s future sporting success. We are committed to creating a robust platform that not only identifies but also nurtures talent from the ground up. To achieve this, we’re working on building a central hub that will bring together the entire sports ecosystem, including coaches, institutions, NGOs, and local communities.
One of our main goals is to improve the process of age appropriate talent identification by leveraging technology and data. We’re exploring algorithms and systems that can help identify hidden talent across various sports disciplines. By creating a centralized database, we aim to streamline the sharing of this information among different institutions and stakeholders, making it easier to spot and develop the next generation of sports champions.
Moreover, we’re focusing on enhancing the training and selection process for coaches, ensuring they are equipped with the latest knowledge and tools to effectively identify and nurture talent. This will be complemented by symposiums and workshops that bring together experts from different sectors to collaborate and share best practices.
Another critical aspect of our grassroots strategy is integrating sports more deeply into the education system. We believe that sports should not be treated as an extracurricular activity but as a vital part of a child’s education and career development. We plan to collaborate with schools to co-create programs that better utilize their infrastructure and resources, fostering a culture where sports and academics go hand in hand.
Through these initiatives, we aim to contribute to the ongoing efforts of programs like Khelo India by ensuring that a strong pipeline of talent is developed well before they reach the national stage. Our vision is to help India produce athletes who can consistently break records and elevate the country’s standing on the global sports stage. This will require collaboration, innovation, and a shared commitment to change, and IAMGAME is ready to lead that charge.
8. The conclave will feature a 50+ sporting brands and 20 sports legends. How do you plan to leverage these partnerships to create a lasting impact on the Indian sports sector?
The presence of such a diverse and influential group of brands and sports legends is a testament to the potential impact of IAMGAME. We plan to leverage these partnerships by creating collaborative opportunities where brands can work with sports legends to mentor young talent, support grassroots initiatives, and drive innovation in the sports sector.
Focusing on creating content and campaigns that highlight the contributions of these brands and sports legends to the development of Indian sports. By showcasing their stories and successes, we hope to inspire the next generation of athletes and sports professionals to pursue their dreams with the same level of dedication and passion.
9. What role do you see IAMGAME playing in making sports a viable and recognized career path for millions of Indians?
IAMGAME’s role in making sports a viable career path lies in its ability to provide a platform for visibility, collaboration, and support. By bringing together all the key players in the sports ecosystem, we’re creating an environment where athletes and sports professionals can access the resources and opportunities they need to succeed.
We also believe in the power of education and awareness. Through our various initiatives and events, we aim to educate the public about the diverse career opportunities available in the sports sector, from athletic training to sports management and beyond. By doing so, we hope to shift the perception of sports as a career and make it a recognized and respected path for millions of Indians.
10. How will IAMGAME contribute to shaping government sports projects, and what are your expectations from the government in supporting this initiative?
IAMGAME aims to work closely with the government to align our initiatives with national sports policies and projects. By acting as a bridge between the private sector and government entities, we hope to contribute valuable insights and recommendations that can help shape the future of Indian sports. Our expectation from the government is to continue its support for initiatives that aim to develop the sports ecosystem in India.
11. Can you share more about the vision behind the theme ‘Everything Sports’ and how it aligns with the broader goals of IAMGAME?
The theme ‘Everything Sports’ reflects our belief that sports is not just about competition, but about the entire ecosystem that supports it. From training and development to marketing and infrastructure, every aspect of sports is interconnected, and IAMGAME aims to bring all these elements together under one roof. Our broader goal is to create a platform that encompasses every facet of the sports industry, providing a space where all stakeholders can connect, collaborate, and innovate.
12. What are the long-term goals for IAMGAME beyond the 2024 conclave? How do you plan to sustain its impact on the Indian sports ecosystem?
Our long-term goal for IAMGAME is to establish it as the go-to platform for everything related to sports in India. We want IAMGAME to be synonymous with innovation, collaboration, and excellence in the sports sector. Beyond the 2024 conclave, we plan to continue hosting events, workshops, and networking opportunities that keep the momentum going.
Sustaining the impact of IAMGAME will require ongoing engagement with all stakeholders in the sports ecosystem. We plan to launch digital platforms and initiatives that allow for continuous interaction and collaboration, ensuring that IAMGAME remains a vital part of the Indian sports landscape for years to come.

Mandeep Malhotra, Co-Founder of IAMGAME
As we draw this enlightening conversation to a close, it’s clear that IAMGAME stands at the forefront of a transformative era in Indian sports. Mandeep Malhotra and Karan Chettri have illuminated a path that seeks not only to address the immediate challenges facing Indian sports but also to lay a robust foundation for sustained growth and innovation. Their vision of a unified platform where athletes, coaches, brands, and government entities can collaborate is poised to revolutionize the sports ecosystem in India.
IAMGAME’s commitment to bridging gaps, fostering meaningful connections, and driving systemic change reflects a deep understanding of the complexities and opportunities within the sports sector. By tackling issues such as resource disparity, fragmented support, and the lack of visibility, IAMGAME is positioning itself as a catalyst for an inclusive and dynamic sports landscape. The 2024 Sports Conclave is set to be a testament to this vision, offering a glimpse into a future where sports are not only celebrated but also systematically integrated into the spectrum of Indian society and economy.
Looking beyond the conclave, the long-term goals of IAMGAME promise a continued evolution of the sports sector. The focus on grassroots development, the integration of sports within the educational system, and the drive to make sports a viable career path are indicative of a holistic approach that seeks to nurture talent from its inception. The anticipated collaborations with sporting brands, legends, and government projects further highlight IAMGAME’s role as a pivotal force in shaping the future of sports in India.
Malhotra and Chettri’s insights and aspirations underscore a profound commitment to not just enhancing the visibility of Indian sports, but also ensuring that this visibility translates into real opportunities for athletes and professionals across the country. As IAMGAME continues to forge its path, it will undoubtedly play a significant role in redefining the narrative around Indian sports and in propelling the nation towards a future where it stands as a formidable player on the global sports stage.
In conclusion, the journey of IAMGAME is one marked by vision, dedication, and an unwavering commitment to excellence. As the sports community eagerly anticipates the impact of the IAMGAME Sports Conclave 2024 and the subsequent initiatives, there is a shared sense of optimism and excitement. With leaders like Malhotra and Chettri at the helm, the future of Indian sports looks promisingly bright, full of potential, and ready to embrace the challenges and opportunities that lie ahead.
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