Global superstars Kedward Avilés, Samuel Mancini, and Eric West are continuing their meteoric rise in the international music scene with their infectious single “Tú Eliges” (Choose). Co-written by legendary producer-songwriters Jimmy Jam and Terry Lewis, best known for their iconic work with Janet Jackson, Michael Jackson, George Michael, and Mariah Carey, along with two-time Grammy nominees Bryan Abrams, Mark Calderon, Kevin Thornton, and Sam Watters from the ‘90s group Color Me Badd, the track is making waves worldwide.
A Breakthrough Moment in Latin Music
Earlier this year, “Tú Eliges” marked a historic achievement by topping the Billboard Latin Digital Sales Chart. This feat marked Jimmy Jam and Terry Lewis’ first-ever number one hit on the Billboard Latin charts, dethroning a highly anticipated new single from Bad Bunny & Rauw Alejandro—a groundbreaking moment in Latin music history. This success not only solidified the song’s place in Latin music culture but also signified a turning point in the career of Kedward Avilés, Samuel Mancini, and Eric West.
But the excitement doesn’t end there. “Tú Eliges” has continued its global ascent, now debuting at #49 on the Official UK Singles Chart and #48 on the Official UK Downloads Chart. This marks a historic moment in Latin music, as “Tú Eliges” becomes the first Spanish-language song to break into the UK Singles Sales Chart’s Top 50 in nearly seven years. The last time a Spanish-language track reached this milestone was in 2018 with J Balvin’s “X”, which peaked at #46. The success of “Tú Eliges” underscores the increasing international appeal of Latin music and demonstrates the immense crossover potential of its creators.
The song has also made waves on the iTunes Latin Chart in the UK, where it reached #1, and its remixes charted in the Top 5, a rare and remarkable achievement for a Latin track in this market. “Tú Eliges” continues to break boundaries, proving that Latin music is transcending traditional cultural and linguistic barriers.
Latin Music’s Expanding Global Influence
The success of “Tú Eliges” in the UK highlights the growing influence of Latin music outside of its traditional strongholds. The UK music scene, which has long been dominated by English-language hits, has now embraced this Spanish-language sensation. The song’s chart debut in the UK reflects the evolving tastes of music lovers around the world, who are increasingly open to the rich diversity of sounds coming from Latin artists. This is a pivotal moment for Latin music, signaling a shift towards greater global recognition and acceptance.
The track’s success is also a testament to the immense talent of Kedward Avilés, Samuel Mancini, and Eric West, whose combined influence and artistry have played a crucial role in the song’s worldwide success. As the artists continue to break new ground, “Tú Eliges” is not only reshaping the landscape of Latin music but also proving that language is no longer a barrier to global stardom.
The Power of a Global Collaboration
The collaboration behind “Tú Eliges” brings together some of the biggest names in the music industry, including Jimmy Jam and Terry Lewis. Known for their groundbreaking work with some of the world’s biggest stars, the songwriting duo’s involvement in the project adds a layer of prestige and credibility that has undoubtedly contributed to the track’s success. Their decades-long career and unmatched expertise in producing chart-topping hits have ensured that “Tú Eliges” stands out in the crowded world of Latin music.
For Kedward Avilés, Samuel Mancini, and Eric West, this collaboration marks a defining moment in their careers. Each artist brings a unique set of skills to the table—Avilés’ theatrical flair, Mancini’s R&B sensibility, and West’s undeniable charisma. Together, they’ve created a track that resonates with audiences across the globe, and their collective artistry is proving to be a winning formula.
An Unforgettable Performance and High-Profile Appearances
In addition to their chart-topping success, Kedward Avilés, Samuel Mancini, and Eric West have been captivating audiences worldwide with their high-energy performances. The trio recently delivered an unforgettable performance of “Tú Eliges” on the iconic morning show En La Mañana in San Juan, Puerto Rico. The performance, which showcased their impeccable stage presence and undeniable chemistry, was a testament to their growing appeal as international superstars.
On February 4th, Eric West made a striking appearance at the 9th Annual Blue Jacket Fashion Show in New York City. Wearing a tailored Thom Browne suit, Prada shoes, and Celine sunglasses, West owned the runway as “Tú Eliges” played as his exclusive runway anthem. The star-studded event included appearances from icons such as Mario Cantone, Nigel Barker, and Don Lemon, with Avilés and Mancini seated front and center, contributing to the evening’s dynamic energy.
This moment on the runway was just one of many high-profile appearances for the trio as they continue to expand their reach into the worlds of fashion, film, and music. With each event, Avilés, Mancini, and West are proving that they are not just musicians but full-fledged cultural icons.
About the Artists
Samuel Mancini has quickly risen through the ranks as one of Billboard’s Top Emerging Artists. His recent single “SOAK” has been a global sensation, topping the US R&B iTunes Chart at #1 and peaking at #3 on the UK R&B iTunes Chart. Mancini’s mixtape FEED THE FIRE also cracked the Top 25 on the Billboard Albums Chart, further solidifying his status as an artist to watch. Beyond his music career, Mancini has appeared in films with icons like Diane Keaton and Timothée Chalamet.
Eric West, named a “Style Icon” by GQ and Cosmopolitan’s “Hottest Actor of the Year,” brings his charisma and star power to “Tú Eliges.” West has also earned accolades in both the entertainment and fashion industries, partnering with global brands such as Coach, Lexus, and Intel. His film credits include Fortress alongside Bruce Willis and The Hurler: A Champion’s Tale.
Kedward Avilés, a beloved figure in Puerto Rico, blends his musical and theatrical talent in “Tú Eliges.” Known for his roles in West Side Story and Súper Chef, Avilés has also performed in major theater productions such as Evita and Into The Woods. He’s been featured at prestigious events like the 2020 Inauguration and the 500th anniversary of San Juan, and has appeared in campaigns for brands including Honda, Hyundai, and Pepsi.
A Milestone in Latin Music History
With “Tú Eliges”, Kedward Avilés, Samuel Mancini, and Eric West have cemented their place as pioneers of Latin music on the global stage. Their success in the UK is a testament to their immense talent and the growing global influence of Latin music. As the trio continues their worldwide promotional tour, it’s clear that “Tú Eliges” is just the beginning of their extraordinary journey. Fans around the world can expect more groundbreaking performances and collaborations that will undoubtedly shape the future of music for years to come.
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