Crossword’s Bold Expansion: A ₹400 Crore Vision for the Future of Bookstores in India

For over three decades, Crossword Bookstores has been a cornerstone of India’s literary landscape. It has created spaces where book lovers can browse, discover, and connect. While digital platforms have changed reading habits, Crossword has remained resilient, adaptive, and innovative. Now, the brand is embarking on an ambitious expansion that will redefine its role in the Indian book industry.

With 120 stores across 40 cities, Crossword has already established itself as the largest and most recognized bookstore chain in India. However, its vision extends far beyond its current reach. With a current revenue of ₹275 crore, the brand is projecting a massive jump to ₹400 crore in the next financial year. This impressive growth will be fueled by its strategic expansion into metros and Tier 2 cities, where the demand for bookstores remains strong and steady.

Expanding the Footprint: More Cities, More Readers

As reading habits evolve, so do bookstores. While e-books and audiobooks have gained popularity, the demand for curated bookstore experiences has not diminished. On the contrary, book lovers continue to seek immersive spaces where they can explore, engage, and experience the magic of books firsthand. Recognizing this, Crossword has mapped out a strategic growth plan that will see its store count increase from 120 to over 150 by the end of 2025.

The expansion is already in motion. Crossword has launched new stores in Jamshedpur, with Delhi, Chennai, Siliguri, and Hyderabad set to follow soon. These cities represent a growing demand for quality bookstores, where readers crave a physical space to interact with books, authors, and fellow literature enthusiasts.

By stepping into Tier 2 and Tier 3 cities, Crossword is also tapping into an underserved yet passionate market. The enthusiastic response from these regions has reinforced the idea that the love for books runs deep across India. Despite the rise of digital platforms, physical bookstores continue to thrive because they offer something unique—a sense of community, discovery, and literary engagement.

More Than Just a Bookstore: A Cultural Hub

Crossword has always been more than just a retail space. Over the years, it has evolved into a cultural hub, bringing together readers, authors, and literary communities. The brand has hosted some of the world’s most celebrated authors, including Yuval Noah Harari, Ruskin Bond, David Walliams, Amish Tripathi, Twinkle Khanna, Sudha Murty, Devdutt Pattanaik, and Durjoy Datta.

Book lovers don’t just visit Crossword to buy books. They come for author interactions, book launches, literary discussions, and community events. The revival of the prestigious Crossword Book Awards last year has further solidified the brand’s position as a champion of literature and storytelling.

Crossword’s ability to blend commerce with culture has been one of its biggest strengths. While bookstores in many countries have struggled to survive, Crossword has continued to flourish by adapting to the changing needs of readers. It understands that bookstores are not just about selling books; they are about creating an experience that readers cannot find online.

The Vision Ahead: 300 Stores in Five Years

Crossword’s growth strategy is bold and forward-thinking. The company is not just expanding its reach; it is redefining the bookstore experience. According to Aakash Gupta, CEO of Crossword Bookstores, the brand is entering a transformative phase that focuses on growth, innovation, and community engagement.

“Our goal is to reach 300 stores over the next five years, making Crossword an even more accessible and immersive destination for book lovers,” says Gupta.

This ambitious plan highlights Crossword’s commitment to strengthening India’s reading culture. As it expands, the brand is also exploring opportunities beyond national borders, setting the stage for an exciting new chapter. With a rich legacy and an ambitious vision, Crossword aims to bring its passion for books to an even wider audience.

Why Crossword Thrives in the Digital Age

The digital revolution has transformed the way people read, yet physical bookstores continue to hold a special place in the hearts of readers. Crossword’s success lies in its ability to adapt without losing its essence. The brand understands that bookstores must offer more than just books—they must provide an experience that online platforms cannot replicate.

1. The Joy of Browsing

Online shopping is convenient, but it lacks the joy of discovering an unexpected book while browsing the shelves. At Crossword, readers can touch, feel, and flip through pages before making a choice.

2. A Sense of Community

Crossword fosters a deep connection between readers and authors. Whether through book signings, discussions, or storytelling sessions, it creates a shared literary experience.

3. A Curated Experience

Unlike digital platforms that bombard users with algorithm-driven recommendations, Crossword offers handpicked selections curated by experts who understand books.

4. A Space for Families and Children

Crossword is not just for serious readers; it is a family-friendly bookstore where children can explore interactive book sections, storytelling corners, and educational games.

5. Physical Connection with Books

Many readers still prefer the experience of holding a book, feeling its pages, and immersing themselves in its world. Crossword provides that tangible connection.

Final Thoughts: A Bright Future for Crossword and Indian Bookstores

As Crossword expands its footprint across India, it is proving that bookstores are not just surviving—they are thriving. With a projected revenue of ₹400 crore, a clear growth strategy, and an unwavering commitment to literature, the brand is set to reshape India’s bookstore experience.

In an era where screen time dominates, Crossword is making sure that the joy of reading remains alive. With new stores, fresh opportunities, and an ever-growing community of book lovers, the future looks promising—not just for Crossword, but for India’s entire reading culture.

By 2025, Crossword will have over 150 stores. Within five years, it aims to reach 300. And as it continues this journey, it will ensure that books remain central to India’s cultural fabric. Whether you are in a metro city or a small town, a Crossword bookstore may soon be just around the corner—waiting to welcome you into the world of books.

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