MR. PEANUT® Makes His Hollywood Debut in Netflix’s The Electric State
In a historic move, MR. PEANUT®, the beloved mascot of the PLANTERS® brand, is making his silver screen debut in Netflix’s highly anticipated sci-fi film The Electric State. Directed by the Russo Brothers, the film stars Millie Bobby Brown, Chris Pratt, and a star-studded ensemble, bringing a retro-futuristic vision of an alternate 1990s America to life.
A Sci-Fi Journey Across a Dystopian America
Set in a world where a failed robot uprising has left the country in ruins, The Electric State follows an orphaned teenager, Michelle (Millie Bobby Brown), as she embarks on a journey across the American West to find her missing brother. Along the way, she is accompanied by a quirky robot and a smuggler (Chris Pratt), encountering an array of eccentric characters—including MR. PEANUT® in a never-before-seen cinematic role.
The film’s unique mix of adventure, nostalgia, and emotional storytelling is elevated by an outstanding cast that includes Ke Huy Quan, Jason Alexander, Stanley Tucci, and Giancarlo Esposito. Additionally, Woody Harrelson, Anthony Mackie, Brian Cox, Jenny Slate, and Alan Tudyk lend their voices to the film’s various robotic characters.
MR. PEANUT®: From Brand Icon to Movie Star
For over a century, MR. PEANUT® has symbolized fun, sophistication, and good humor as the face of PLANTERS®. His transition from a corporate mascot to a movie character is an unprecedented move in advertising and entertainment history.
Ashley Krautkramer-Gonya, senior brand manager for the PLANTERS® brand, shared her excitement about this evolution, stating:
“MR. PEANUT® has been an American icon for over 100 years. His inclusion in The Electric State is a testament to his lasting charm, blending nostalgia with futuristic storytelling in an unforgettable way.”
His on-screen presence brings a whimsical, lighthearted energy to the film while maintaining the legacy that has made him a household name.
The PLANTERS® NUTmobile Joins the Adventure
Adding to the excitement, the PLANTERS® NUTmobile—a 26-foot-long peanut-shaped vehicle—will also appear in the film, serving as a key mode of transportation for the characters.
This integration of real-world brand elements into the film’s storyline enhances the sense of adventure while providing fans with a fun and unexpected nod to PLANTERS® history.
A Collaborative Promotional Campaign
To celebrate MR. PEANUT®’s Hollywood debut, PLANTERS® and Netflix have joined forces for an extensive marketing campaign. Exclusive TV spots featuring MR. PEANUT® began airing on March 10, including special promotions on Netflix’s ad-supported plan.
One standout promotional spot takes viewers inside the origin story of MR. PEANUT® in The Electric State, depicting his assembly by builder bots, the programming of his personality, and his first awakening. Set to the nostalgic 1990s hit “Dreams” by The Cranberries, the ad taps into the film’s emotional core while reinforcing its retro-futuristic aesthetic.
AGBO and Netflix: A Dynamic Collaboration
Produced by AGBO, the independent studio founded by the Russo Brothers, The Electric State marks the latest in a series of successful collaborations between AGBO and Netflix. Known for their groundbreaking work on films like Avengers: Endgame, the Russo Brothers bring their signature blend of action, emotion, and world-building to this project.
PLANTERS®: A Century of Snacking Excellence
Founded in 1906, PLANTERS® has remained a staple in American households, offering a variety of high-quality nut products. The brand’s ability to evolve with changing times while maintaining its core identity has made it one of the most recognized names in the snack industry.
Since 2021, PLANTERS® has been part of Hormel Foods Corporation, a global food giant known for brands like SKIPPY®, SPAM®, and JENNIE-O®. Their commitment to quality and innovation has ensured that MR. PEANUT® continues to be a beloved figure across generations.
A Nostalgic and Visually Stunning Film
With its compelling story, visually striking world, and an unexpected but delightful cameo from MR. PEANUT®, The Electric State promises to be a must-watch for sci-fi and nostalgia lovers alike.
The film’s soundtrack, including “Dreams” by The Cranberries, further cements its 1990s setting while enhancing its emotional depth.
As The Electric State premieres on Netflix on March 14, 2025, audiences will witness the evolution of an American icon from advertising legend to movie star—proving that even after a century, MR. PEANUT® still has plenty of surprises in store.
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