Olive Tree People Brings Waterless Beauty to the U.S. with Its First Flagship Store in Los Angeles

A New Era in Beauty Begins in Los Angeles

The beauty industry is witnessing a major shift, and Olive Tree People is at the forefront. As the world’s fastest-growing waterless beauty company, it is not just making waves—it is creating a movement. With a remarkable $104 million in sales during its second year, Olive Tree People is growing 200% faster than leading celebrity brands like Rhode by Hailey Bieber and JLo Beauty by Jennifer Lopez. Additionally, it is expanding six times faster than the clean beauty brand Beautycounter.

Waterless beauty is no longer just a niche concept. Instead, it has transformed into a global revolution. According to Grand View Research, the waterless beauty market is projected to reach an astonishing $17.21 trillion by 2028. As a result, major players in the industry are now paying close attention. However, Olive Tree People remains the pioneer, leading this transformation with its commitment to sustainability, innovation, and the ancient power of olive trees.

Now, with the launch of its first flagship store in the U.S., Olive Tree People is bringing an immersive experience to American consumers. Located at 1335 Abbot Kinney in Venice, Los Angeles, this store offers visitors an opportunity unlike any other.

Stepping Into an Ancient Olive Tree

One of the store’s most unique features is the chance to step inside a 3,000-year-old mountain olive tree. This one-of-a-kind experience allows visitors to feel a deep connection with nature. At the same time, it enables them to engage with the energy and healing properties of ancient olive trees. Founder Thomas Lommel explains that this is not just about beauty—it is about reconnecting with nature’s infinite life force.

“We are not only waterless beauty,” says Lommel. “We are also the first company to work with the frequencies of wild mountain olive trees and make them accessible to everyone worldwide.”

This innovative approach goes beyond skincare. Instead, it creates a holistic connection between nature, beauty, and well-being. Consequently, visitors to the flagship store can experience the Olive Tree House, an interactive space that brings the brand’s vision to life.

Educating Consumers on Waterless Beauty

While the flagship store offers a transformative experience, it also serves as an educational hub. Olive Tree People aims to educate 168.6 million women on the fundamental differences between conventional and waterless beauty. According to Lommel, this is a crucial part of the company’s mission.

For over two decades, Olive Tree People has followed a unique holistic cycle in its beauty formulations. Instead of using the 70% water found in traditional skincare products, it replaces it with the cell elixir of wild mountain olive trees. This elixir is rich in hydroxytyrosol, a powerful antioxidant that offers numerous skin benefits.

Moreover, the company replaces refined oils with bioactive Arbequina oil, ensuring that each product is both effective and sustainable. While doing so, it also maintains a strong commitment to environmental conservation. For instance, Olive Tree People has protected and revived over 31,000 ancient olive trees. This conservation effort ensures that the brand receives the natural ingredients needed to continue its waterless beauty revolution.

A Commitment to Sustainability and Social Impact

Beyond beauty, Olive Tree People is making a profound impact on global sustainability efforts. Unlike traditional beauty brands that use excessive amounts of water, this company takes a different approach. Since 2013, it has redirected the water it does not use in production to people in need. By building water wells in Africa, it provides clean drinking water to communities that lack access to this essential resource.

This initiative reflects the brand’s broader philosophy. Instead of simply taking from nature, it aims to give back in meaningful ways. As a result, its products are not only environmentally friendly but also contribute to social good.

The Vision Behind Olive Tree People

Founded by Thomas Lommel, Olive Tree People is more than just a beauty brand. Originally a German real estate investor, Lommel discovered the powerful properties of olive trees through personal experience. His journey led him to create a company dedicated to harnessing the natural healing power of these ancient trees.

Over the years, Lommel has developed several groundbreaking concepts. These include:

• Olive Tree Therapy: 10 Years in 14 Days, a unique approach to wellness
• Olive Matcha, a coffee alternative made from finely ground olive leaves
• Olive Tree Sound Bath Meditation, a mindfulness practice using the frequencies of olive trees

Each of these innovations aligns with the brand’s holistic approach to beauty, wellness, and environmental responsibility.

A Growing Global Presence

Although Olive Tree People is just opening its first U.S. store, it has already established a strong presence in Europe. Through Oliveda International, Inc., the company operates a vast network of retail stores across the continent. Additionally, it runs flagship stores in Berlin and Düsseldorf, offering unique treatment concepts backed by conventional medical research.

The company’s products and philosophy have also gained widespread recognition. Major fashion and beauty publications such as Vogue, Harper’s Bazaar, Elle, and Forbes have all highlighted waterless beauty as the next big thing. Furthermore, renowned research institutions like Mintel have identified it as a key trend shaping the future of skincare.

Unsurprisingly, Olive Tree People has already attracted a celebrity following. Models and actresses such as Gigi Hadid are known fans of Oliveda, further boosting its popularity among beauty enthusiasts.

What’s Next for Waterless Beauty?

With its groundbreaking approach and rapid growth, Olive Tree People is set to transform the beauty industry. The shift towards waterless formulations is not just a passing trend. Instead, it represents a necessary evolution in response to environmental concerns and consumer demand for clean, effective skincare.

As more people become aware of the sustainability crisis within the beauty industry, the appeal of waterless products will only increase. Meanwhile, brands that fail to adapt may struggle to keep up with changing expectations.

For Olive Tree People, this is just the beginning. By opening its first U.S. flagship store, it is paving the way for greater expansion and global influence. Moving forward, the brand is likely to introduce more innovative products, expand its retail presence, and continue leading the charge for a more sustainable beauty industry.

Conclusion

Olive Tree People is not just launching a new store—it is redefining the future of beauty. With a commitment to waterless formulations, sustainability, and holistic wellness, it offers a unique alternative to conventional beauty brands.

By blending ancient wisdom with modern innovation, the company is proving that skincare can be both effective and environmentally responsible. Now, with its first flagship store in Los Angeles, more people than ever can experience the transformative power of the olive tree.

As waterless beauty continues to gain momentum, one thing is clear: Olive Tree People is not just leading a movement—it is creating a revolution that will change the industry for years to come.

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