Category: Branding
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Building Your Dream Sports Team: Colors, Mascot, and Legacy
Discover how to build a sports team with unique colors and a mascot that embodies your team’s spirit, resilience, and legacy. From the choice of colors to creating a lasting identity, this guide dives into the importance of branding and crafting a team culture that inspires both players and fans.
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Great Marketing Teams Sell Feelings, Not Products: Understanding the Power of Emotional Connection in Marketing
Great marketing teams understand that it’s not the product they are selling, but rather the feeling that the product evokes. They know that customers don’t buy products, they buy experiences, emotions, and feelings. In this article, we’ll delve deeper into why great marketing teams sell feelings, not products, and provide relevant examples to illustrate these…
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