Tag: Branding
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Labels on My Tongue, Logos in My Dreams #poetry
A lyrical journey through memory, identity, and consumerism—this poem dissects our intimate relationship with brands, where love smells like Nivea, dreams buffer through Apple, and nostalgia is bottled by Paper Boat. What do we consume, and what consumes us?
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Key Management Lessons for Business Growth: The Case of Bola Raghavendra Kamath vs. Bolas Cashews
The contrasting growth paths of Bola Raghavendra Kamath and Bolas Cashews offer valuable insights into key management principles. From diversification and innovation to leadership vision and operational efficiency, explore how different business strategies can drive or limit growth in this detailed case study.
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Great Marketing Teams Sell Feelings, Not Products: Understanding the Power of Emotional Connection in Marketing
Great marketing teams understand that it’s not the product they are selling, but rather the feeling that the product evokes. They know that customers don’t buy products, they buy experiences, emotions, and feelings. In this article, we’ll delve deeper into why great marketing teams sell feelings, not products, and provide relevant examples to illustrate these…
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