In a personal update on the video-sharing website on Thursday, Susan Wojcicki, CEO of YouTube and one of the original Google employees, announced her departure from the company that was started in her garage 25 years ago. As Netflix and TikTok vie for viewer attention with YouTube, the shift in leadership will see YouTube insider Neal Mohan take over Wojcicki’s role.
Wojcicki, a well-known figure in the tech industry, at 54 years old, will now prioritize “family, health, and personal projects,” according to Reuters. Before becoming CEO of YouTube in 2014, she held the position of senior vice president for ad products at Google.
Neal Mohan is a highly respected technology executive who has played a major role in shaping the digital advertising industry. Currently serving as the Chief Product Officer at YouTube, Mohan has been instrumental in developing and launching a range of innovative products and services that have helped to drive the platform’s growth.
Academic and Career Journeys
Neal Mohan was born in India and raised in the United States. He earned a Bachelor’s degree in Computer Science from Stanford University, where he was a member of the Phi Beta Kappa honor society. After graduating from Stanford, Mohan worked for several technology companies, including Microsoft and McKinsey & Company.
In 2003, Mohan joined DoubleClick, a digital advertising company that was later acquired by Google. At DoubleClick, Mohan served as a Senior Product Manager and played a key role in developing the company’s ad serving platform. In 2008, he moved to Google, where he continued to work on the development of the company’s advertising products. He led the development of products such as the Google Display Network and DoubleClick for Publishers, which helped to establish Google as a major player in the digital advertising industry.
In 2013, Mohan left Google to join YouTube as the Vice President of Product and User Experience. He was responsible for overseeing the development of new products and features that helped to grow the platform’s user base and increase engagement. Mohan played a key role in the development of products such as YouTube Music, YouTube TV, and YouTube Red, which helped to establish YouTube as a leading provider of online video content.
In 2018, Mohan was promoted to Chief Product Officer at YouTube, where he continues to oversee the platform’s product development and user experience. He is responsible for driving innovation and growth, as well as developing new products and features that help creators and users to connect and engage with one another.
As Chief Product Officer at YouTube, Neal Mohan is responsible for overseeing the development of a wide range of products and services that are used by millions of people around the world. Some of his major portfolios include:
User Experience: Mohan is responsible for developing the user experience for YouTube’s platform. This includes everything from the design of the user interface to the development of features that help users to discover new content and engage with other users.
Product Development: Mohan leads the product development team at YouTube, which is responsible for creating new products and services that help to drive growth and engagement on the platform. This includes developing products such as YouTube Music and YouTube TV, which have helped to diversify the platform’s offerings and attract new users.
Creator Tools: Mohan is also responsible for developing tools and services that help creators to produce and distribute their content on the platform. This includes developing features such as YouTube Studio, which provides creators with analytics and insights into their performance on the platform.
Neal Mohan has achieved a number of major milestones and accomplishments throughout his career, including:
Leading the development and launch of Google AdSense: One of Neal Mohan’s biggest achievements was his role in the development and launch of Google AdSense, an advertising platform that allows a website owner to monetize content by displaying relevant ads. AdSense has become one of Google’s most successful products and has helped millions of publishers earn revenue from their online content.
Playing a key role in the development of Google DoubleClick: Neal Mohan also played a key role in the development of Google DoubleClick, an advertising technology platform that enables advertisers and publishers to buy and sell digital advertising inventory. DoubleClick has become an important part of the online advertising ecosystem and has helped to shape the way that digital advertising is bought and sold. Double Click, was a digital advertising company that was later acquired by Google. His work helped to establish DoubleClick as a major player in the industry and paved the way for Google’s success in the digital advertising space.
Leading Product Development at Google: At Google, Mohan led the development of a range of products and services that helped to establish the company as a leader in the digital advertising industry. His work helped to drive growth and innovation, and laid the foundation for many of Google’s most successful products and services.
Spearheading the development of YouTube’s advertising strategy: In his role as Vice President of Product at YouTube, Neal Mohan has spearheaded the development of the video-sharing platform’s advertising strategy. Under his leadership, YouTube has become one of the most successful and widely used platforms for online video advertising. Since joining YouTube in 2013, Mohan has played a key role in growing the platform’s user base and increasing engagement.
Winning numerous industry awards: Throughout his career, Neal Mohan has won numerous industry awards in recognition of his contributions to the field of digital advertising. He has been named one of Adweek’s “Most Powerful People in Advertising” and has been honored with the IAB Digital Leadership Award and the AdExchanger Power Award.
Speaking at industry events and conferences: Neal Mohan is a frequent speaker at industry events and conferences, where he shares his insights and expertise on topics related to digital advertising, technology, and product development. He is known for his engaging and informative presentations, and is widely regarded as one of the leading voices in the digital advertising industry.
Leave a Reply