Discovering Your Core Values: A Foundation for Self-Discovery


Core values are the guiding principles that define our beliefs, behaviors, and attitudes towards life. They serve as a moral compass, directing our decisions and actions in all aspects of life. Identifying your core values is an essential part of self-discovery as it helps you to live a purposeful and fulfilling life. However, many people are unaware of their core values, which can lead to confusion, dissatisfaction, and unfulfillment. In this article, we will explore the importance of identifying your core values and how to do it effectively.

What are core values?

Core values are the base level fundamental beliefs and principles which mould our behavior patterns and decision-making tendencies. They are deeply ingrained and often subconscious, shaping our attitudes towards ourselves, others, and the world around us. Core values can be positive or negative, and they can vary from person to person. Some common examples of core values include honesty, respect, compassion, courage, responsibility, and integrity.

Why are core values important?

Identifying your core values is essential for several reasons. First, they provide a foundation for self-discovery, helping you to understand who you are and what you stand for. Second, they guide your decision-making, ensuring that your choices align with your beliefs and priorities. Third, they influence your relationships, both personal and professional, by shaping how you interact with others. Finally, they can provide a sense of purpose and fulfillment, giving meaning and direction to your life.

How to identify your core values?

Though identifying your core values can be a challenging and daunting task but at the end of the day it’s always a rewarding process. Given below are some useful steps which might help you get started:

  1. Reflect on your past experiences:

Think about the times when you felt most fulfilled, happy, and proud. What values usually have you been honoring and adhering to during those experiences? Conversely, think about the times when you felt dissatisfied or unhappy. What values were being compromised during those experiences? Reflecting on your past experiences can help you identify your core values by revealing what matters most to you.

  1. Identify your role models:

Think about the people you admire and respect. What are those values that they embody you admire most? These role models can serve as a source of inspiration for your own core values.

  1. Consider your goals and priorities:

What are your goals and priorities in life? What values are necessary to achieve these goals? For example, if your goal is to be financially successful, you may value hard work, determination, and perseverance.

  1. Take a values assessment:

There are many values assessments available online that can help you identify your core values. Rank a list of values in order of importance based on these values assessments. They can be a helpful tool for self-discovery, but it’s essential to remember that they are not definitive. Your core values are personal and unique to you.

  1. Ask for feedback:

Sometimes, it can be challenging to see ourselves objectively. Ask your friends, family, and colleagues to describe your best qualities. What values do they see in you? This feedback can provide valuable insight into your core values.

Examples of core values:

Here are some examples of core values and what they represent:

  1. Honesty: being truthful, transparent, and trustworthy in all interactions.
  2. Respect: treating others with sincere and genuine kindness, consideration, as well as dignity.
  3. Compassion: demonstration of empathy and concern for the well-being of others.
  4. Courage: facing challenges and adversity with bravery and determination.
  5. Responsibility: fully own your actions and decisions and bear full accountability.
  6. Integrity: adhering to a strong moral code and ethical principles.
  7. Loyalty: standing by those you care about, even in difficult times.
  8. Creativity: expressing yourself through original and innovative ideas.
  9. Perseverance: persisting through challenges and setbacks to achieve your goals.
  10. Open-mindedness: being open to different perspectives and willing to learn from others.

Case study: Apple Inc.

One company that exemplifies the importance of core values is Apple Inc. In 1997, when Steve Jobs returned to the company as CEO, he identified a set of core values that would guide the company’s direction. These core values included:

  1. Innovation: creating products that were ahead of their time and constantly pushing the boundaries of what was possible.
  2. Simplicity: making products that were easy to use and intuitive.
  3. Design: focusing on aesthetics and creating products that were not only functional but beautiful.
  4. Customer focus: putting the needs and desires of the customer first.

These core values have been integral to Apple’s success over the past two decades. They have guided the development of products such as the iPod, iPhone, and iPad, and have helped Apple to maintain its position as a leader in the tech industry.

Case Study: Patagonia

Patagonia is an outdoor clothing company that has built its brand around its core values. The company’s founder, Yvon Chouinard, identified a set of core values that guide every aspect of the company’s operations. These core values include:

  1. Environmental responsibility: reducing the company’s impact on the environment and promoting sustainable practices.
  2. Quality: creating products that are of the highest quality and designed to last.
  3. Integrity: being honest and transparent in all aspects of the company’s operations.
  4. Innovation: pushing the boundaries of what is possible and creating new products that meet the needs of customers.

With the help of these core values Patagonia has been able to build a loyal customer base that co-shares the company’s values. They have also helped to differentiate the company from its competitors and position it as a leader in the outdoor clothing industry.

In addition to these core values, Patagonia has also taken a number of bold actions to demonstrate its commitment to its values. For example, the company has:

  1. Launched a campaign encouraging customers to reduce their consumption of Patagonia products and repair their existing products instead.
  2. Donated 1% of its sales to environmental causes.
  3. Refused to participate in Black Friday sales and instead donated all of its sales from that day to environmental causes.

By living its core values and taking bold actions to demonstrate its commitment to those values, Patagonia has built a brand that stands for something more than just its products. The company has become a symbol of environmental responsibility and sustainability, and its customers have become advocates for those values.

Discovering Your Core Values: A Foundation for Self-Discovery

Here are some examples of real-life stories of individuals, professionals, and celebrities who discovered their core values as a foundation for self-discovery:

  1. Oprah Winfrey: Oprah discovered her core values early on in her career, which guided her to success. She believes in honesty, empathy, generosity, and perseverance.
  2. Warren Buffett: Warren is one of the wealthiest people in the world, and his core values played a crucial role in his success. He believes in integrity, humility, hard work, and patience.
  3. Steve Jobs: Steve Jobs was a visionary entrepreneur who founded Apple. He believed in innovation, creativity, simplicity, and quality. His core values guided him in creating products that changed the world. 
  4. Malala Yousafzai: Malala is an activist and the youngest Nobel Prize laureate. Her core values include bravery, resilience, empathy, and education.
  5. Elon Musk: Elon Musk is a billionaire entrepreneur who founded SpaceX, Tesla, and other companies. His core values include innovation, risk-taking, persistence, and sustainability.
  6. Kristina Kuzmic: Kristina is a popular YouTuber, motivational speaker, and author who overcame significant challenges in her life. Her core values include humor, authenticity, vulnerability, and connection.
  7. Chrissy Metz: Chrissy is an actress best known for her role in the TV series “This Is Us.” Her core values include self-love, acceptance, perseverance, and kindness.
  8. Simon Sinek: Simon is a motivational speaker, author, and leadership expert who has delivered some of the most-watched TED Talks of all time. His core values include empathy, optimism, authenticity, and service.
  9. Alexandra Elle: Alexandra is a poet, author, and speaker who uses her platform to inspire and empower others. Her core values include vulnerability, self-care, community, and growth.
  10. Rupi Kaur: Rupi is a poet and artist who has sold millions of copies of her books worldwide. Her core values include creativity, authenticity, emotional intelligence, and self-expression.
  11. LeVar Burton: LeVar is an actor, director, and educator who has been inspiring generations of people through his work. His core values include education, diversity, equity, and inclusion.
  12. Michelle Obama: Michelle is a lawyer, author, and former First Lady of the United States. Her core values include service, empathy, integrity, and excellence.

These individuals’ stories demonstrate that everyone has unique core values that guide them in their personal and professional lives. By discovering and living by their core values, they have been able to create meaningful and fulfilling lives. They have proved that discovering and living by one’s core values can be a foundation for personal and professional success. 


Identifying your core values is a critical part of self-discovery. By understanding your beliefs and priorities, you can make better decisions, build stronger relationships, and live a more fulfilling life. However, identifying your core values can be a challenging process. It requires reflection, introspection, and self-awareness. But the rewards are worth it. By living in alignment with your core values, you can create a life that is meaningful, purposeful, and authentic.

This post is a part of #BlogchatterA2Z 2023 challenge.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: