Jewell Paints Launches FreshAir: India’s First Zero-VOC Paint with Innovative Twist & Pour Packaging

Jewell Paints Launches FreshAir: India’s First Zero-VOC Paint with Innovative Twist & Pour Packaging

New Delhi, 14th October 2024 – In an exciting development for the Indian paints industry, Jewell Paints, a brand synonymous with innovation and eco-consciousness, has launched FreshAir, the first Zero-VOC (Volatile Organic Compounds) paint in the country. With the rise of environmental awareness among consumers and increasing concerns about indoor air quality, Jewell Paints has taken a bold step forward, cementing its reputation as a leader in sustainability and cutting-edge technology.

FreshAir is a groundbreaking product that aligns perfectly with the growing demand for eco-friendly solutions, particularly among younger consumers. Today, over 60% of Gen Z consumers are willing to invest more in products that are not only sustainable but also safe for their homes and the environment. FreshAir is Jewell’s answer to this new wave of conscious buyers, delivering a premium, zero-VOC paint that is free from harmful chemicals, while also offering superior durability, aesthetic appeal, and health benefits.

What Makes FreshAir Unique?

FreshAir is unlike anything the Indian market has seen before. Traditional paints and even many eco-friendly options still contain VOCs, which are harmful chemicals released into the air as the paint dries. These compounds contribute to indoor air pollution and can cause a range of health issues, particularly for young children, pets, and those with respiratory conditions. Jewell Paints has gone a step beyond the industry standard of “low-VOC” paints, which typically contain up to 50 grams of VOCs per liter. FreshAir, on the other hand, contains less than 5 grams of VOCs per liter, effectively classifying it as a Zero-VOC product.

This shift is significant, as VOCs have long been a concern in the paints industry, contributing to smog, respiratory problems, and a range of indoor air quality issues. Jewell Paints’ innovative approach in removing these harmful chemicals entirely sets a new benchmark for health-conscious consumers looking to create safer, cleaner homes.

In addition to its environmental credentials, FreshAir has been carefully crafted from natural ingredients, ensuring that it is not only safe but also highly durable. This is a critical consideration for consumers who often compromise on durability when opting for eco-friendly alternatives. Jewell Paints has addressed this concern through rigorous R&D, resulting in a product that offers a 15-year warranty, guaranteeing that it will maintain its finish and quality over time.

Introducing Twist & Pour Packaging: A First in the Industry

Jewell Paints didn’t stop at just launching a Zero-VOC product. The brand is also breaking new ground in the way paint is packaged and used. FreshAir is packaged in the innovative Twist & Pour container, a first in the Indian market. This clever design features a built-in spout that makes pouring paint easier and mess-free, reducing wastage and minimizing the risk of spills.

Traditional paint cans often lead to spillage, difficulty in resealing, and challenges in storing leftover paint. Jewell Paints has thoughtfully designed the Twist & Pour packaging to eliminate these issues, allowing for a smoother painting experience. It also makes storing leftover paint more convenient, preventing it from drying out or going to waste. With more and more consumers living in smaller spaces, the packaging also comes in a new 2.5-liter size, perfectly suited for modern Indian homes where smaller painting projects are common. This size not only reduces excess paint and waste but also aligns with the brand’s commitment to sustainability.

The Rising Demand for Eco-Friendly Paints

The launch of FreshAir taps into a growing trend among consumers who are increasingly concerned about the environmental and health impacts of the products they bring into their homes. Recent studies show that a significant percentage of buyers, especially millennials and Gen Z, are prioritizing sustainability when making purchasing decisions. For these consumers, it’s not just about the product but also the values that the brand represents.

Jewell Paints has positioned itself at the forefront of this movement, creating a product that speaks directly to eco-conscious families, couples, and individuals. Families with young children and pets, who are particularly vulnerable to the negative effects of VOCs, will find FreshAir to be a perfect fit for their homes. Environmentally conscious couples looking to reduce their carbon footprint without compromising on style or quality will also appreciate the innovation and care that has gone into developing this product.

A Word from the Founder

Speaking on the launch of FreshAir, Nitin Jain, Founder and Director of Sales, Marketing & Operations at Jewell Paints, highlighted the brand’s commitment to pushing the boundaries of what’s possible in the paint industry.

“One of the key issues with Low-VOC paints is the durability and performance of the paint. Jewell’s R&D has ensured that FreshAir is not only sustainable but also highly durable. We’re proud to offer a 15-year warranty on this product, proving that eco-friendly paints can still perform at the highest level. The launch of FreshAir is a pivotal moment for us, as we continue to innovate and meet the growing demand for sustainable, eco-friendly solutions in the Indian market.”

Mr. Jain went on to emphasize the importance of innovation in driving the brand forward.

“With the introduction of FreshAir, India’s first Zero-VOC paint, we are not only diversifying our product range but also offering a solution to the very real problem of indoor air pollution. This launch is a testament to our unwavering commitment to quality, safety, and sustainability.”

Revolutionizing the Indian Paint Market

Jewell Paints is backed by a robust R&D infrastructure and an extensive distribution network that spans 21 states across India. This ensures that FreshAir, along with other high-quality products from Jewell, is accessible to a broad range of consumers. The company’s vision is to revolutionize the Indian paint market by merging luxury, sustainability, and innovation.

Jewell Paints, founded in 2013 by Nitin Jain and Kashish Kharakia, has long been a trailblazer in the paints industry. Initially importing premium paints, Jewell has since transitioned to manufacturing high-quality paints in India, using raw materials sourced from some of the world’s leading suppliers. The company is known for pioneering India’s ultra-luxury paint segment and has continued to innovate with products like FreshAir, setting new standards for environmental responsibility and design.

A Sustainable Future for Indian Homes

As Indian consumers become more informed and discerning, Jewell Paints’ commitment to sustainability is poised to set a new standard for the industry. FreshAir is not just a product; it’s a statement that luxury, quality, and environmental responsibility can go hand in hand. With this launch, Jewell Paints reinforces its vision of creating a healthier, more beautiful future for Indian homes and spaces.

In a market where outdated norms and limited options have long dominated, Jewell Paints is rewriting the rules, proving that innovation and sustainability are not mutually exclusive. By offering FreshAir, a zero-VOC paint in innovative, eco-friendly packaging, Jewell Paints is redefining the future of the Indian paint industry—one wall at a time.

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